Revenue is not a pipeline.
It's a Möbius.
One endless surface. No hand-offs. No silos. Just continuous flow from prospect to advocate and back again.
The Continuous Surface
Traditional revenue operations treat the customer journey as a series of disconnected stages. Marketing hands off to Sales. Sales hands off to Delivery. Delivery hands off to Success. Each transition loses context, momentum, and value.
The Möbius strip reveals a different truth: there are no stages. There is only one continuous surface where every motion—attract, engage, deliver, retain—flows seamlessly into the next.
Like the mathematical surface it's named for, the RevOps Möbius has no beginning and no end. The outer surface represents customer-facing motions. The inner surface captures operational work. The twist? That's where RevOps lives—the data, automation, and enablement that keeps everything moving.
Four Arcs. One Flow.
Attract
Campaigns launched. Leads generated. First conversations started. Every interaction measured from cost-per-lead to MQL-to-SQL conversion.
Engage
Calls made. Meetings booked. Deals won. Pipeline velocity tracked from first touch to closed revenue with precision forecasting.
Deliver
Projects executed. Value created. SLAs met. Operational excellence measured through utilization, time-to-value, and margin efficiency.
Retain
Customers renewed. Accounts expanded. Advocates created. Growth measured through NRR, LTV, and customer health scoring.
The Twist: RevOps
The Möbius twist is where the magic happens. This is the RevOps layer—the connective tissue that transforms four separate arcs into one continuous surface.
Here lives your data infrastructure, automation workflows, team enablement, and forecasting models. It's the layer that ensures every metric flows cleanly from one motion to the next, with no dropped context or broken handoffs.
Data Completeness
How much of your revenue surface is actually visible?
Automation Coverage
Which processes run without manual intervention?
Enablement Effectiveness
Are your teams equipped to execute at every stage?
RevOps Maturity Score
Overall health of your revenue operations system.
Explore the Complete Surface
Click on any arc to view its key metrics and performance indicators
Volume and velocity
Adapt to Your Business Model
The Möbius framework flexes to match your revenue model while maintaining continuous flow
Attract
Product-led freemium signups and demo requests
Free Trial Conversions · Product Qualified Leads · Self-Serve Signups
Engage
Demo-to-paid conversion and enterprise deals
Trial-to-Paid % · Time to First Value · Contract Value
Deliver
Onboarding velocity and feature adoption
Time to Activation · Feature Adoption Rate · Support Ticket Resolution
Retain
Logo retention and account expansion
Net Revenue Retention · Churn Rate · Expansion MRR
Five Layers of Insight
Activity Metrics
Volume and velocity—calls made, campaigns launched, meetings held.
Process Metrics
Efficiency and speed—cycle time, response time, time-to-value.
Performance Metrics
Conversion and quality—win rate, renewal rate, forecast accuracy.
Financial Metrics
Money and margin—revenue, LTV, CAC, NRR, profitability.
Executive Metrics
Strategic view—growth rate, pipeline coverage, market position.
No beginning. No end.
Just continuous flow.
The RevOps Möbius isn't a dashboard. It's a mental model—a way to see your entire revenue operation as one connected system where every motion matters and nothing is ever truly handed off.